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Today´s real estate market is highly competitive. No longer is the "jack of all trades" (often a "master of none") realtor able to excel in customer service. The Lanier Team offers a unique, cutting-edge approach to real estate service. It is now a full-service Real Estate enterprise. What does this mean? It means that we have categorized the real estate process into three departments: Buying, Selling, and Closing Coordination. We offer specialized, expert real estate service in each area. Further, we use assistants to take care of the various day-to-day essentials like setting lockboxes, photocopying, taking property photos, etc. We invite you to meet our team! The Lanier family KNOWS real estate. Bill has enjoyed over twenty years of successful real estate sales in the Midland market.He is dedicated to providing superior real estate service. This is evidenced by his sales volume of over 130 homes per year! (The average Midland realtor sells about 12 homes per year) Bill´s dedication to exemplary customer service is paramount to his success. He truly cares about his clients. His statistics prove this, as do the number of referrals he receives from previous clients. Lanier & Co. was founded by Bill Lanier´s mother, Billie Lanier, a Realtor since 1971 and sister Lori Lanier, Realtor since 1980.Bill´s grandfather was also a real estate broker in Greenville, Texas, which makes Bill a 3rd generation realtor! Bill attended Angelo State University and earned a degree in Business Administration, specializing in Real Estate/Finance. After working as an accountant at Texaco for three years, decided to pursue his real love:real estate. The credo of the U.S. Industrial Revolution was: "Division of labor, separation of tasks." We all know what adhering to these two basic tenets did for America. Just think of what that means for you! By separating the Buying, Selling, and Closing components, The Lanier Team is now able to offer you the most highly specialized, detail-oriented, personalized, real estate service around! Bill manages the selling processes. This division of labor allows Bill to focus on his top priority ? selling homes for his clients - while the team members tend to the other vital tasks inherent in successful real estate transactions. Bill has put together a winning team to handle all areas of the market with expertise.
As a highly successful professional salesperson for almost 20 years, Charmaine possesses a wealth of knowledge to offer prospective buyers and ample skills to facilitate your purchase from start to finish. She is adept at sales; prior positions in sales management at a large radio station, as a sales representative for a pharmaceutical company, and as an advertising representative for Southwestern Bell have contributed to her expertise. Charmaine is adept at sales psychology and will smooth the path to your closing with finesse. A real estate agent since 1997, Charmaine enjoys catering to each buyer in his or her search for the perfect Texas home. Whether you are searching for your first home, a vacation property, or your own private castle, she will guide you through the search and purchase with professional diligence, energy, and empathy. She maintains, "Knowing I have helped people achieve their dream is the most rewarding part of my job." She knows her market well, being a native West Texan and long-time Midland resident. On more than one occasion, she has attempted to move from Midland, only to find her way back. Midland is a fantastic place to live, work, and raise or enjoy one´s family. Charmaine, in addition to loving her career, takes great pride in being a marathon runner, is married, and has a daughter. Closing Coordinator, Shonna Garcia, rounds out this winning team. She will take care of your needs through every detail of the closing process. Shonna has enjoyed half a decade of comprehensive experience in the Real Estate industry helping buyers and sellers finalize their conveyances. To date, she has offered multi-faceted real estate services with regard to Title tasks, Mortgages, and the Purchase and Sale of properties. We feel lucky to be on the receiving end of the broad spectrum of expertise she provides; you will, too! Shonna takes pride in her stellar customer service and in her dedication to giving every client her utmost. Her attention to detail and friendly assistance will ensure that you progress towards and through your closing with ease! Shonna is a life-long resident of Midland. Graduating from Midland High School in 1993, she later acquired an Associates degree in Mathematics and another Associates in Science, both from Midland College. Additionally, she is a graduate of the Dale Carnegie Course, for whose organization she has also served as a graduate assistant. As Shonna´s primary focus is to minimize the amount of stress inherent to buying and/or selling one´s home, her aim is to ensure that the entire transaction is as smooth and pleasant as possible for all parties involved. With the endless tasks, documents, and deadlines real estate transactions can entail, we are happy to offer Shonna´s meticulous and detail-oriented assistance and personable customer service. From start to finish and the delivery of keys, she has the experience to make sure every home sale proceeds smoothly and culminates with the fewest problems. Team members are most productive when they focus on a particular area of expertise. As a Seller´s Agent, Bill can negotiate the best sales price and terms for your home. It is his specialty. As a Buyer´s Representative, Charmaine will work to get the best possible purchase price for your dream home. Shonna handles all closing details, so Bill and Charmaine can focus on facilitating the buying and selling of your property. Better than ever before, The Lanier Team now provides thorough, yet specialized, comprehensive, personalized service to their clients. The success of the Lanier name has been earned: they treat each of their clients with respect, confidentiality, integrity, and honesty. Bill Lanier |
